

2/19/2025
Willamette Speedway
BECOME A PART OF RACING HISTORY: SPONSOR WILLAMETTE SPEEDWAY!
BECOME A PART OF RACING HISTORY:
SPONSOR WILLAMETTE SPEEDWAY!
Your business, your brand. Your opportunity to reach thousands.
Since 1966, Willamette Speedway has been the heartbeat of dirt track racing in the Pacific Northwest. Generations of fans have filled the grandstands, watching history unfold under the lights on the fastest one-third mile dirt track on the West Coast.
From its founding by Clair and Evelyn Arnold, to the complete rebuild by Jimmy and Jerry Schram, to the incredible leadership of current promoters Cory and Sandy Penfold, Willamette Speedway isn’t just another racetrack, it’s a legacy, a community and an unmatched marketing opportunity for businesses looking to put their name in front of a dedicated, loyal audience.
WHY SPONSOR WILLAMETTE SPEEDWAY?
Brand visibility:
Get your business in front of thousands of loyal fans every race night, plus millions of impressions through live streaming, social media and press coverage. From trackside billboards and car wraps to digital marketing and event sponsorships, your brand will be front and center.
Reach a passionate, local audience.
Our fans are dedicated, loyal, and community driven and they support businesses that support racing. Whether you're a local company or a national brand, aligning with Willamette Speedway builds trust and goodwill with a hardworking, blue-collar, and family-oriented audience.
Engage with an expanding market:
Dirt track racing is one of the fastest growing forms of motorsports in the country, drawing new fans every season. With high energy events, live streaming, and an active social media presence, your brand will reach beyond the grandstands to an expanding online audience.
Unmatched Fan Engagement:
Unlike other sports, racing fans see, hear, and engage with your brand throughout the entire event. From the time they walk through the gate to the final checkered flag. We create opportunities for businesses to interact directly with fans through sponsored events, giveaways, and on-site promotions.
Multiple Sponsorship Options for Any Budget:
Whether you want to brand an entire event, place your logo on the track walls, sponsor a division, or have your name announced in front of thousands of fans—we have an option for you.
OUR REACH & IMPACT:
•5,000+ fans in attendance per event.
•Thousands more watching via live stream and highlights.
•Active social media audience & digital exposure.
•Weekly racing & special event sponsorships available.
•Legendary track with a devoted following since 1966.
SPONSORSHIP OPPORTUNITIES:
Event Naming Rights:
Become the title sponsor of one of our biggest race nights and enjoy maximum exposure.
Billboard & Banner Advertising:
Place your brand trackside, grandstand facing, or pit facing for unbeatable brand awareness.
Car & Driver Sponsorships:
Have your logo on the fastest machines giving race a thrilling show every Saturday night!
Live Broadcast & Social Media Promotion: Feature your business in race recaps, interviews, and live-streamed events reaching thousands of viewers per event.
Victory Lane & Trophy Presentations:
Get direct engagement with fans, drivers, and media by sponsoring race winners.
Custom Packages – Have a creative idea? Let’s work together to design a custom package that meets your marketing goals!
A COMMUNITY POWERED BY PASSION:
Behind every race at Willamette Speedway is a dedicated team of professionals and volunteers, the track prep crew, safety team, officials, announcers, media, concessions, security, and more. These individuals work tirelessly to deliver a world-class experience, ensuring that your brand is represented in the best possible way.
Sponsoring Willamette Speedway means you’re not just putting your name on a racetrack, you’re supporting a legacy, becoming part of our racing family, and investing in the exciting future of motorsports.
LET’S GET YOUR BRAND IN FRONT OF THOUSANDS:
Don’t miss your chance to be part of the action. Sponsorship slots are limited, and the best opportunities fill fast!
Contact us today to discuss sponsorship options and secure your spot for the upcoming season!
Email:
CoryP@WillametteSpeedway.com
Willamette Speedway: The Fastest 1/3 Mile Dirt Track on the West Coast!
Article Credit: Larry Adams
Submitted By: Larry Adams